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Graphic Design, Illustration, finished art, print. Tweed Coast Australia

About

In a world full of visual noise, I bring original designs built from scratch.

Helen Owen Graphic Design is a boutique design service located in the beautiful Northern Rivers of eastern Australia, offering high-quality workmanship to clients worldwide. Specialist areas include creative, branding, graphic design, illustration, retouching, finished art and print.

“I absolutely love what I do – seeing my client’s vision realised is hugely satisfying. I will always go the extra mile to achieve the desired result.”

Helen

In a world full of visual noise, I bring original designs built from scratch.

Helen Owen Graphic Design is a boutique design service located in the beautiful Northern Rivers of eastern Australia, offering high-quality workmanship to clients worldwide. Specialist areas include creative, branding, graphic design, illustration, retouching, finished art and print.

“I absolutely love what I do – seeing my client’s vision realised is hugely satisfying.  I will always go the extra mile to achieve the desired result.”

Helen

in the studio

Services

The design process

A design does not just exist to look good – it has a job to do.

Whether it’s a new design, or a refinement of an existing look, the importance of every project (however small) must be recognised. I ensure to spend the time to get to know your business objectives, translating your thoughts and ideas into a successful visual message that your customers can relate to.

After fully discussing your brief and budget, I will work through the design process with you, keeping close contact at all times throughout the project. I consult, design and develop all in-house, delivering elegance and functionality to your brand. When you are satisfied with the end result I will work up your finished art and organise the print production for you.

Creative services

Design surrounds us in every aspect of our lives, but not all design works well. In today’s digital age, it’s easy to grab off-rack designs with just a few clicks, so the value of having an original design cannot be overstated. It differentiates your business, establishes your brand identity and creates a lasting impression. A unique style reflects who you are and what you stand for, solidifying what people remember about you.

Creative
Creative concept work involves developing and executing visual solutions to communicate a client’s message or brand identity. This might include researching, brainstorming, sketching, formulating taglines, presenting ideas and even collaborating with copywriters and photographers. This step creates the foundation for a visually appealing and effective design, which resonates with the target audience and campaign goal.

Graphic design
Graphic Design brings together composition, colour, imagery and typography to best reflect your message. Your layout should display clear, concise information and an intelligent use of space to ensure your content isn’t crowded. An attractive composition with supporting imagery and concise copy will keep your customers engaged.

Illustration
Illustration can add a completely unique look to your project. My signature style is a blend of both digital and freehand original artwork. I have worked on book illustrations, invitations, music album covers, logos and custom fine art commissions.

Retouching
Retouching might be anything from small adjustments through to intricate, more complex types of modifying and restoration. This may be improving the overall colour, removing marks and scratches, changing backgrounds, adding/removing objects, balancing the composition and adjusting lighting. Each photo is individually assessed to achieve the best possible result.

Finished art
Making a beautiful design is one thing – ensuring it is set up accurately is another. Finished art is everything technical needed to prepare your file for print: cutter guides and folds; spot colours; foils and varnishes; checking photos, fonts and colours and knowing what will and will not produce correctly. It’s a hugely important and often overlooked step, requiring a full understanding of the print and finishing process.

Print
When your design work is ready to be printed, I provide a comprehensive suite of professional print services. I keep you informed throughout the entire process, ensuring that your final product is delivered on time and to your satisfaction.

Working together

It is imperative that you are completely satisfied not only with the final product but with the entire process start to finish. Helping you reach your design goal is key. And if you’re in need of an additional service that I don’t cover, I’m happy to point you in the right direction of some of my expert contacts with whom I work alongside.

If you are considering a design refresh, launching a new brand or updating your printed materials, drop me an email to discuss your project.

Background

The world around me serves as a constant source of inspiration for my ideas, fueling my creativity. I then translate these ideas into visually captivating messages which are developed for commercial purposes or making playful and expressive art.

With a broad experience gained from working in large agencies, I have successfully established myself as an independent professional for several years. Utilising remote working, I have been able to effectively collaborate with clients both locally and internationally, without sacrificing the effectiveness of in-person partnerships.

Throughout my career, I have had the pleasure of working with a diversity of clients to create impactful brands and printed materials. I have had the opportunity to work with award-winning branding and advertising agencies, as well as individual companies, honing my skills in creative direction, graphics, illustration, retouching, final art, and print production. My experience spans across sectors including automotive, pharmaceutical, food and beverage, lifestyle, music, arts, retail, and small businesses.

project snapshots

Gallery

From my clients

Reviews

“I’ve worked with Helen for 10 years and find her dedication to excellence, creative spirit and expertise a breath of fresh air. She is very clever! I have no hesitation in providing living proof that she is absolutely authentic.”

Greg Devine

The Onn Agency

“We regularly commission Helen to work on our own corporate materials, image retouching and layouts as well as for a range of our clients. I highly recommend this innovative and capable designer.”

Katie Gilmour

Heathers Farm Partners

‘Helen has worked on a variety of packaging and products, fulfilling each brief with consummate ease. The quality of her illustrations & her ability to produce exceptional artwork has impressed everyone within the company.”

Graham Betts

Pickwick Group

“Thank you so much for all the work you have done to create our beautiful logo. Your insight, and technical advice has been invaluable. We are thrilled with the final design and can’t wait to see it on our product…”

Shari Bond

DBN

Say hello

Contact

12 + 1 =

Operation

Monday – Friday: 10am – 3pm NSW time.
Weekends & holidays: closed

Location

Australian studio:
Banora Point, New South Wales AUS

Details

Additional information available on request.

Disclaimer & website terms

This website contains material which is owned by or licensed to Helen Owen Graphic Design. Some materials on this website have been createted by Helen Owen but belong to previous and present agencies/clients/employers of Helen Owen. This material includes, but is not limited to, the design, layout, look, appearance, trademarks and graphics. You are not permitted to reproduce the documents, information or materials on the website for the purposes of sale or the use by any third party. In particular you are not permitted to republish, upload, transmit electronically or otherwise or distribute any of the materials, documents or products that may be available for download from time to time on this website. You may not, except with express written permission, distribute or commercially exploit the content. Nor may you transmit it, save it or store it in any other website or other form of electronic format.